About Us

The story behind SAM


It all started as a middle-school project. Selam, the co-inventor of SAM, wanted to build a wireless mail notification system  to eliminate unnecessary (read: annoying)  trips to the mailbox. The photo above shows the very first mock-up.

Why SAM?


We decided to name this SAM after Selam's little brother Sam who was often coerced by his sister into making runs to the mailbox to check for the mail. 

Father/Daughter Project


Selam asked her dad who is an engineer and entrepreneur to help her design SAM. Jointly they developed and patented the world's first truly intelligent and cloud-enabled notification system.