About Us

The story behind SAM

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It all started as a middle-school project. Selam, the co-inventor of SAM, wanted to build a wireless mail notification system  to eliminate unnecessary (read: annoying)  trips to the mailbox. The photo above shows the very first mock-up.

Why SAM?

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We decided to name this SAM after Selam's little brother Sam who was often coerced by his sister into making runs to the mailbox to check for the mail. 

Father/Daughter Project

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Selam asked her dad who is an engineer and entrepreneur to help her design SAM. Jointly they developed and patented the world's first truly intelligent and cloud-enabled notification system.